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Elizabeth Arden Anti-Aging Eye Serum 2.0 20ml For Women

SKU 10045178-SG
Original price £49.35 - Original price £49.35
Original price
£49.35
£49.35 - £49.35
Current price £49.35
Elizabeth Arden Anti-Aging Eye Serum 2.0 20ml For Women Miss Elizabeth Arden, a great pioneer and tireless businesswoman, founded the American beauty industry a century ago. Florence Nightingale Graham, born in rural Canada, moved to New York City in 1910 and founded the first Red Door salon on Fifth Avenue. Elizabeth Arden's underlying idea was that beauty should not be a makeup veneer, but rather an intellectual collaboration between science and nature to develop a woman's finest natural assets. "To be attractive is the birthright of every woman," she lived by. By the 1930s, Miss Arden had opened Red Door salons in the majority of the world's fashion capitals, and she proudly declared that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola, and Elizabeth Arden. Throughout it all, Miss Arden built an empire and a new industry. Her entrepreneurial energy and dedication to innovation, quality, and perfection are still at the heart of the business today.